🧸 Chronicle of a Charity Hug
At 09:30 a.m., hotel general manager Elena Arias and Nueva Andalucía deputy mayor Vanessa Ortiz de Zárate welcomed entrepreneurs, media and neighbours before sharing the symbolic “first hug” with the plush toy, a gesture that kicked off the campaign. The initiative is part of Sinergias con Corazón’s 100 % charitable merchandising line.
Beyond visibility, attendees found collaboration opportunities and delivered direct impact: each purchase becomes immediate resources for the four entities. The Hard Rock Hotel, a regular venue for cultural and solidarity events, thus reinforced its summer social calendar.
🤝 Beneficiary NGOs
CADI – Centro de Atención a la Diversidad Infantil
CADI was founded in Marbella to provide neurological rehabilitation, educational programmes and inclusive sports activities for children with different disabilities. Its goal is to become a benchmark in adapted sport and specialised therapy while also supporting families. asociacioncadi.org
Fundatul – Socio-labour Inclusion
Fundatul focuses on training and supported employment for people with disabilities, acting as a legal guardian when necessary. Its network of partner companies facilitates stable contracts and personalised guidance. fundatul.org
AVOI - Volunteers in Paediatric Oncology
Since 1993, AVOI has brightened the hospital stays of children with cancer through volunteer work, recreational activities and camps such as “Sonrisas por Bandera,” backed by some 170 daily volunteers. AVOI.es
Mejor en Familia – Foster-Care Programme
Mejor en Familia promotes temporary foster care for children without custody, providing them with safe family environments and continuous support for foster families. asociacionmejorenfamilia.com
🌟 Sinergias con Corazón: More than Plush Toys
The solidarity division of Sinergias Club designs physical and online stores with products that appeal to residents and tourists alike, turning each unit sold into tangible aid for local NGOs. The limited run of 100 plush toys — white T-shirts sporting the “Sinergias con Corazón” logo — was a success. Sinergias con Corazón
📣 How to Keep Contributing
Spread the word: Share this news on social media and WhatsApp groups; every repost amplifies collective impact.
Volunteer: Contact CADI, Fundatul, AVOI or Mejor en Familia directly to join as a member or volunteer.
With this successful kickoff, Marbella proves that the summer beat can also pulse to the rhythm of solidarity: one hug, one plush toy and four great causes driven by a city with heart.
Picture from left to right:
1. Asociación mejor en familia
2. Helena Olcina. Sinergias Club
3. Vanessa Ortiz de Zárate. Teniente Alcalde de Nueva Andalucía
4. Elena Arias. General Manager of Hard Rock Hotel Marbella
5. Rocio. Fundación Fundatul
6. Inés Castellanos. CADI
7. Pepe Guerra. Avoi