Trump & the Attention Economy — Talk by Paco Reyero
Journalist Paco Reyero explains Trump’s communication strategy and the attention economy.
Institutions
Cultura Marbella
Marbella’s Department of Culture, Education & Historic Heritage drives the city’s cultural scene through festivals, film seasons, art workshops and the stewardship of theatres, libraries and historic sites
About
📘 Drawing on his essay El león del circo, Paco Reyero explores how Trump turned media spectacle into political capital—decoding messaging tactics, narrative frames, and platform dynamics. 🧠 The talk demystifies the attention economy: how outrage, branding, and repetition drive reach, and what this means for journalism, democracy, and public discourse. 👤 About the speaker: Francisco “Paco” Reyero is a Spanish journalist and broadcaster, host of El Flexo (Canal Sur Radio) and author of acclaimed cultural biographies. 🏛️ Venue: Centro Cultural Hospital Real de la Misericordia – Hospitalillo (Marbella). Start: 19:00. Admission: free until capacity; first-come, first-served.
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